- DWP Digital
- Identity / Typography / Key art / Digital Advertising
- The opportunity to have a positive impact on millions of people's lives in the United Kingdom, was the major focus of this DWP Digital national online campaign. As one of the government' s biggest department, prospective digital and technology employees' skills and experience would potentially contribute to the efficiency of the government digital services. The campaign's slogans and visual executions aimed to appeal to the mindsets of candidates who wanted to make a positive difference to lives and wanted to be part of a national organisation which truly has a lasting effect on a national scale.